I want to share with you what I believe
is the best darn kept secret in SEO.
Can't be too technical for this fella:-)
The best kept secret in SEO is thinking outside
of the box when it comes to KEYWORD RESEARCH.
But not so far out of the box...that you're going after
keywords where people have ZERO buying intent.
Lemme splain'...
Go after keywords you can rank on the first page within a day or
three...rather than weeks or months.
Is it possible?
It is.!
HUGE TIP==> If you stop thinking like me too marketers and start thinking
like the searcher.
When you do, the whole wide world opens up and this
becomes a really fun and profitable game.
Want an example?
Let's take a keyword like...
Skin whitening
(People typing this in are a really hungry crowd)
Skin whitening isn't too difficult and it gets about 8100 searches
per month, exact match, but I won't get into all of that.
Problem is...
Skin whitening, even if you're great at SEO, is going to take
time, elbow grease and money to rank for.
And even if you go after a long tail keyword like...
Skin whitening creams
If it's got the phrase "skin whitening" in it you've hit
a point of diminishing returns as 8100 searches is
about the top volume you'll get.
And likely? I don't know for sure, but that phrase is
likely to get more competitive.
Why? Because it's so easy to think of...it's what everyone
is thinking.
But...
What if we started thinking like the SEARCHER?
Let's say a woman named Jasmine has a dark blotch on her
face she'd desperately like to get rid of.
She MAY...
Go to Google and type in lots of things...maybe skin whitening? or get rid of blotches.
LIKELY though...
She asks her friends!
They give her names of products they've heard about or
used. (One angle you could take.)
But then she asks...
"What's in the product that makes it work??????"
One of the ingredients is GLUTATHIONE
Wanna guess how many searches that root keyword
gets per month?
60,000!!! (versus 8100 for skin whitening)
There are a lot of Jasmine's out there!
Now glutathione can be used for other things, but there
are hundreds of keywords related to glutathione skin whitening.
And it's sooooo easy to rank for there's a youtube
video ranked on the first page for the root keyword.
Get this...
That Youtube video has 245,000 views.
And wait!
I'm not done yet.
There are longer tail glutathione keywords with almost ZERO competition,
but that get way more search volume than skin whitening.
Not only that my friend...
Do you fully understand the power of this?
There are dozens of OTHER INGREDIENTS in dozens of
other products, creams, lotions etc...
It would be easy to put up a niche blog and get 5,000-15,000
visitors a month without breaking much of a sweat.
Even if this is your first blog...
Do you see why I call this the "best kept secret in SEO"?
Ready for another HUGE TIP?
See if a niche will make money BEFORE you invest
a fortune in a website, blog or campaign.
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